Call Tracking enables you to track calls from your website and understand exactly what advertising activity brought them there; whether it was from a different website, Google or your paid search campaign.
So no longer will you have to figure how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords have an inborn need to track the calls that relate to their key words, to be able to comprehend which keywords provide call conversions. call phone tracking Without visibility of telephone conversions, it is simply not feasible to work out if your investment from the key words on your portfolio is providing value or not. Is just tracking AdWords telephone conversions enough?
Most customers are looking to track not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call tracking system such as Call Conversions Tracking comes from, as it lets you realize your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of all your marketing channels, key to the success of any business.